SEO

SEO (Search Engine Optimization) is a series of processes that are carried out to ensure that a website appears at the top of organic search results in search engines. These processes involve optimizing the content, structural features, meta tags, keywords, and other factors of a website.

The aim of SEO is to increase website traffic through organic traffic in search engine results. Organic traffic is more long-lasting compared to traffic obtained through paid advertising or other channels, and it is more valuable for websites.

The primary purpose of SEO is to understand the algorithms of search engines and optimize the website accordingly. When determining the ranking of websites, search engine algorithms consider many factors, including the content of the website, keywords, tags, site structure, page speed, mobile compatibility, and many other features.

SEO can help websites obtain more organic traffic. Organic traffic allows websites to reach potential customers, readers, and target audiences. However, SEO is a long-term strategy, and the results may take some time to show. Therefore, developing the right SEO strategy and optimizing the website are fundamental building blocks of a successful digital marketing campaign.